Strategic Internet Marketing Consultant



Welcome to 80/20 Internet Marketing, the company that helps you reach customers, convert sales and increase profit from your internet marketing.

            # Strategic Internet Marketing Consultancy # Search Engine Optimisation (SEO) # SEO Copywriting # Website Design 
# Google Maps Optimisation # 
Pay Per Click (PPC)  # Value Proposition Development # Website Content Services
# Social Media Marketing # Email Marketing


Hi, my name is Colm MacGowan, founder and director of Melbourne-based 80/20 Internet Marketing, the company that puts your profit from Internet marketing first. 

Are you struggling to reach your target audience and convert sales? Are you seeing just average returns from your online marketing? If so, your business could be missing out on a massive opportunity to boost your bottom line through:
  • Greater marketing effectiveness - expand reach and drive conversion-ready traffic to your website by standing out at the top of page one on Google and other leading search engines;
  • Greater marketing efficiency -  acquire, convert and retain more customers at a fraction of the cost of traditional media;
  • Greater marketing measurability - measure and manage advertising expenditure down to the last cent to maximise sales and remove wastage.   

With over 13m Australians online every day and approximately 92% of Australians choosing Google as their search engine of choice, never before has the imperative been greater to market your business effectively online through Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising. Further, the rise of  blog marketing, social bookmarking and social networking sites like Twitter, Facebook, YouTube and LinkedIn present enormous opportunities for effective social media marketing to connect with customers and build community around brands. Yet so many Australian businesses have failed to realise the true benefits of Internet Marketing because they simply have not had access to the right advice. As independent Marketing Consultants, we provide impartial strategic marketing advice. And that's where we can help.

Why Use 80/20 Internet Marketing?
With over 13 years of extensive sales & marketing experience, our team of Marketing Consultants has expert knowledge of the local online SME and Enterprise markets. We are
Marketing Consultants that specialise in Internet Marketing. In previous roles, we have literally helped thousands of customers to succeed through highly successful, nationally recognised internet advertising platforms. Successful Internet Marketing doesn't begin with website design, SEO or PPC. It actually begins with conventional marketing strategies like brand management, market segmentation, and creating carefully tailored product offerings to meet the needs of your customers. That's where we're different. We lay the foundations for successful marketing first and only then do we proceed to develop Internet marketing strategies.

                                                                                                           
What do we do differently?
We don't just deliver customers to your door, we deliver profits directly to your bottom line!
Many internet marketing companies simply promote visibility - "be found on the 1st page on Google" - or promise to "drive traffic to your website'. Visibility and traffic alone are simply not enough - traffic must be highly targeted, highly qualified and  convert visitors into sales.  Yet increasing sales is also insuffucient - sales without profit is simply a headache without reward. By applying the 80/20 Rule with our bespoke marketing audit and research metholodogies, we uncover the most profitable 20% of products and services that will deliver 80% of your bottom line results


Applying the 80/20 principle to Internet Marketing
Using proprietary methodology and processes, our marketing audit delves deep into your business processess to help you understand the "what, why and how" behind your tailored Internet Marketing strategy, i.e.,
  • what products and services you should (and should not!) promote ;
  • why these 20% of products and services will maximise profits ;
  • how they will be promoted and through which channels (e.g., SEO, PPC, Social Media, Email marketing). 

Effectiveness + Efficiency = Results
At 80/20 Internet Marketing, we leverage the 20% of marketing activities that will produce 80% of the results. From tailored
SEO and PPC campaigns to Social Media Marketing and Website Optimisation, we develp tailored strategies to unlock highly profitable returns from your online marketing.  We also provide strategies to help you reduce spend on inefficient marketing activity, further boosting your bottom line. 

Contact 80/20 Internet Marketing today on 03 9578 2878 and find out how we can help you to sell more effectively, spend more efficiently and boost your bottom line!



                                  Choosing to win in your local market begins with

a simple phone call.

        Contact Colm from 80/20 Intenet Marketing today for a free consultation on how to drive traffic, convert customers and
improve your bottom line.






Contact Colm now for a friendly, no nonsense, no obligation consultation on how to dramatically improve profits from your website marketing.

Tel: 03 9578 2878

Mob: 0400 677 202










Here's what industry colleagues have to say:

“I highly recommend Colm. As part of our Search team, Colm's sales skill helped drive our Paid Search revenue to over 100% annual growth! Additionally, Colm has a unique management ability to select, hire, and retain key staff to help deliver superior sales results.”

Chris Smith, GM Online Search & Directories, Sensis Yellow Pages,
October 25, 2009